ECOLUXE is the hospitality brand of AFQ AL ASMAH NATIONAL, created for refined guest amenities and responsible presentation. We help properties select practical products that complement their identity, service level and sustainability goals.
From standard supply to customized manufacturing, our approach combines quality, value, presentation and dependable support under the AFQ AL ASMAH NATIONAL company umbrella.
ECOLUXE Brand Theatre
Royal, natural and unmistakably premium.
The hospitality page now carries the official ECOLUXE feeling more strongly: deep green, refined gold, clean white space and a boutique hotel supply story.
Royal goldNatural greenThoughtfully clean
Official ECOLUXE palette
Our Solutions
A complete hospitality supply portfolio.
01
Guest Amenities
Shampoo, conditioner, shower gel, body lotion, soap and personal-care essentials.
02
Dry Amenities
Dental, shaving, vanity, sewing, sanitary and shoe-care kits with elegant packaging.
03
Linen & Textiles
Bed, bath and table linen designed for comfort, durability and hotel operations.
04
OS&E Products
In-room, housekeeping and operating supplies selected for practical daily use.
05
Housekeeping Supplies
Professional cleaning consumables, equipment and supporting guest-room supplies.
06
Customized Solutions
Private-label products, custom packaging, fragrances, formats and property-specific kits.
Why Hospitality Partners Choose Us
Premium presentation with commercial practicality.
Curated products for different hotel segments
Flexible standard and customized options
Competitive commercial positioning
Responsive coordination and delivery support
Eco-conscious materials and packaging options
Customization Process
From concept to guest room.
We support product selection, artwork coordination, sampling, manufacturing and delivery—creating an amenity programme that fits your property and operating needs.
01Requirement and brand review
02Product and packaging selection
03Sampling and approval
04Production and delivery
ECOLUXE FAQ
Premium hospitality supply questions, answered.
A clear guide for hotels, resorts and procurement teams comparing guest amenity and hotel supply partners in Oman and the GCC.
What is ECOLUXE?
ECOLUXE is the hospitality brand of AFQ AL ASMAH NATIONAL, created for premium hotel amenities, guest supplies and customized hospitality programmes.
What products can ECOLUXE supply?
ECOLUXE supports guest amenities, dry amenity kits, linen and textiles, OS&E products, housekeeping supplies and customized hotel supply requirements.
Can hotel amenities be customized?
Yes. We can support private-label products, custom packaging, fragrance choices, product formats and property-specific amenity kits.
How do I request a hospitality quotation?
Use the Request Quotation button or contact the ECOLUXE hospitality team at subhash@afqalasmah.com or +968 9896 1835.
ECOLUXE hospitality enquiries
Build your next guest amenity programme with AFQ AL ASMAH NATIONAL.
